New Leica Boutique coming to Melbourne, Australia

New Leica Boutique will be opened on December 9th, 2011 in Michaels Camera (Melbourne, Australia):

MELBOURNE (December 1, 2011) – Michaels Camera Video Digital is proud to announce the opening of the Melbourne Leica Boutique on December 9, 2011. The new Leica Boutique marks the first and only installation of a Leica designed retail space in Melbourne.

The Leica Boutique represents a noteworthy partnership and synergy between Leica and Michaels, each possessing a significant heritage in the photographic industry. “We look forward to offering Melbourne's photographic community this distinctive new setting, an unparalleled range of Leica products, and expert
advice from our dedicated Leica consultants” said Peter Michael - Michaels Managing Director.

To mark the Leica Boutique Grand Opening, Michaels Camera Video Digital, along with the Leica Camera Australian distributor ADEAL and prominent Leica photographers John Laham and Craig Coverdale, will host a celebratory evening where attendees can sip wine, while a pianist sets the mood, and bask in the delight and quality of this hand-crafted and legendary camera system.

In addition to showcasing the new Leica retail setting, the event will include an exhibition in the Michaels Photographic Gallery of images from the previously mentioned photographers, together with Nick Rains, all
of which have been shot using Leica photographic equipment.

The Leica Boutique is appropriately positioned adjacent to the camera museum which features a large selection of historical Leica cameras and accessories.

The Leica Boutique is located at:

Level 1
Cnr Elizabeth and Lonsdale Streets
Melbourne, VIC, 3000
Ph: 9672 2222

Open 7 days

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