Leica Camera officially announces the release of “Leica Myself” book


Leica Camera officially announced the book "Leica Myself" (currently available in the UK, Germany, France, Italy, Spainand Japan):


Special edition book showcases self-portraits captured with Leica Cameras by fans of the brand

Allendale, NJ (July 8, 2013) – Legendary Leica Camera announces the release of LEICA MYSELF (99 pages; 978-3942518369), a compelling collectible photography book showcasing the world-wide enthusiasm for the Leica brand through the inspired self-portraits of thousands of Leica aficionados. Leica cameras have been used to take self-portraits since the invention of the compact camera by Oskar Barnack in 1913 and this book is a celebration of that legacy. LEICA MYSELF pays homage to Leica owners across the globe who shared their passion for Leica cameras by submitting self-portraits with their cameras in hand.

Edited by Till Schaffarczyck and Rainer Schillings, LEICA MYSELF serves as an unparalleled, unique perspective of the “Leica Universe.” The captivating photographs and text depict fleeting moments in time—both bizarre and mundane—in the lives of Leica photographers across the globe. These one-of-a-kind expressive entries include anecdotes, observations, dates, locations, jokes, and even poetry, that when accompanied by the powerful images, offers readers a unique glimpse into the private lives of everyday people from all over the world.

Additional images from the book:

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  • Daryl

    This is a fun book, some very creative self-portraits that are a challenge determining the method used to make the image.

    • JoeCM

      Looks to me like they were standing in front of a mirror.

      • Daniel Elliott

        Not me Pal!

  • Michael

    Based on the photographs from this book everybody seems to be able to buy a LEICA camera with a lens. I don`t think this is true in reality. So what is LEICA trying to achieve with it?

    • Yodamanu

      Anybody capable of buying a full frame dslr can indeed buy a used Leica or even a film camera (the way I started).

      • fjfjjj

        What you say is true, and yet I can’t help but feel that Leica has sold its soul by failing to put serious (M) new products in reach of young artists.

        Choice in 1969: new Nikon Photomic FTn ($295) or new Leica M4 ($309)

        Choice in 2013: new Nikon D3100 ($549) or used Leica M4 ($800)

        • Daniel Elliott

          They aren’t cheap. Never have been, but the quality is unmatched, especially the lenses, which is why you buy a Leica to begin with. While I can’t say it about the digital M’s necessarily, the film M’s have always (and still do) hold their value. Try to find anything else that you can buy, use for 20 years and still get your money back. It doesn’t happen!

          • fjfjjj

            What’s cheap? Leicas were price-comparable to Nikons, and now they’re not.

          • Daniel Elliott

            Your comparison for 2013 is a new camera versus a 50 year old camera! Still not cheap! Yes, the newer Leica’s are untouchable for many, but if you can swing it (I can’t personally) it’s well worth it. Have to look at getting something else, I hate to say.

          • fjfjjj

            You’re mistaking my complaint for a personal one. I have my personal throng of Wetzlar contraptions, sadly feeling less valuable with every passing day that Leica distances itself from real photographers.

          • Daniel Elliott

            Maybe, maybe!

    • fjfjjj

      In the Leica myth, everyone from the experimenting student to the accomplished documentarian shoots with a Leica, the perfect tool. Leica has gone the greedy way, turning itself into a pricy luxury brand, but the marketing trick only works so long as people believe that Leicas are out there in the hands of artists, revolutionaries, risk takers. So this book is a PR exercise in keeping that Leica myth alive.

      • Michael

        That makes sense. Thanks for your well thought comment.

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