This is the Leica digital rangefinder camera designed by Jony Ive and Marc Newson


Leica Digital Rangefinder Camera designed by Jony Ive and Marc Newson to join more than 40 rare and exceptional objects in (RED) Auction at Sotheby’s New York Money raised through the (RED) Auction will go towards the fight against AIDS in Africa

A truly unique Leica Digital Rangefinder Camera designed by Jony Ive and Marc Newson will join more than 40 other rare and diverse items in the (RED) Auction on November 23rd 2013. Based on the Leica M, the camera will be auctioned to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.

Hundreds of models and prototypes were made in the development of The Leica M for (RED). The body and lens ultimately being machined from a custom engineered alloy. Presented with a perfectly textured anodized aluminum outer shell, the traditional leather waist, synonymous with Leica, has been replaced with a laser machined aluminum body. More than 21,000 hemispheres create a new and extraordinary aesthetic, while a total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this incredibly special camera.

Delivering an uncompromised photography experience, the camera features a full-format CMOS sensor, high performance processor and new Leica APO-Summicron –M 50mm f/2 ASPH lens.

Jony said; “Leica represents the confluence of precision engineering, world-class lens technology and design principles which elevate both function and form. Designing this very special camera for the (RED) Auction has been a privilege for myself and Marc, and its sale on November 23rd will generate funds so critical to the fight to end AIDS.”

“With nearly 1000 prototype parts and more than 725 hours of manufacturing time, the winning bidder will own a piece of exquisite imaging history. The attention to each and every detail of this camera – from its outer shell to the magnificent optics – will delight a collector who appreciates the absolute pinnacle of craftsmanship”, said Marc Newson.

Dr. Andreas Kaufman, Chairman, Leica, said: "We loved the collaboration with Jony and Marc. Their design sets a new and unprecedented standard in modern photography. As the only one ever to be produced, and boasting their unrivalled aesthetic, this Leica camera will truly create its own historic category when it goes under the hammer this winter."

The fundraising auction comes as the war against AIDS faces a critical battle: to deliver the first AIDS Free Generation since HIV was diagnosed 32 years ago. In 2003, new childhood HIV infections peaked with more than 1,500 babies born with HIV every day. For only 40 cents a day, mothers can be treated to prevent transmission to their unborn children, and just over 900 babies are now born daily with the virus. By 2015, that number can be almost zero.

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  • Adrian G.

    Is for charity, is for good reason, i totally happy to see this is happening, but this has to be the most ugly M rangefinder ever. (I’m on the group that thinks the M5 is pretty, so please don’t tell me M5 is uglier)


    🙂 I wanted to say even m5 is prettier 🙂
    I mean how did Leica let this happen, nothing is respected, spirit, ergonomics, even the hotshoe and the EVF connector are missing, no way to put on a lens hood. This bad designer who only try to endlessly imitate Braun designs and Dieter Rams and who knows nothing about photography and Leica history should design only his apple products, this ugliest camera of all time is only a mix between a mac pro, an isight and whatever mcbook or ipad… A poor product with a lot of ergonomics fails.

    • Yeah, you can say that nonsense when you are the head designer of the most valuable company on planet earth.

      The camera is not for me either, but bad design? Endlessly imitates Braun designs? Tell me you’re not a Fandroid hating on Apple for irrational reasons.

  • Daryl

    Esthetically, this is not up to Leica standards in the photographs published. Still, I would like to see one (although not likely) before deeming it poor. The Hasselblad Lunar looks poor in photographs, however the camera is appealing when seen.

  • Paperplanes

    Why marc newson? He already designed the ugly pentax camera that went straight to the bargain bin.

  • Jonny

    …and the top dials idea is taken from a Minox B.
    Seems like they designed it in the lunch break.

    But this are not photos, only renderings… Is a real working camera existing????

  • A. Lurker

    I’m not hung up on the Apple thing. I think the ventilated body is fabulous although not very practical. In Architecture such things are called follies. It’s just a design embodiment, but one with three very valuable traits:
    1. It says “Leica”
    2. It has the “Red” Dot.
    3. It’s 1/1

    I’d never, ever buy one but I can’t wait to see what it sells for. If it’s truly a one off (and I think Ives demanded that) I’d expect to see merely a photograph of this in Leica’s family tree in Solms. If they have #2 of two there that would kill the charity price, and be under-handed to boot.

  • ben

    thank goodness, they only made one.

  • Dan

    A one off, original, piece of junque

  • 3foot1

    Anyone willing to guess the price? I say US $ 1.7million.

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