New trade up program offers $5,000 credit towards the purchase of Leica S camera

The Leica S system trade up program is now live (I reported that few weeks ago but then Leica pulled it out). You can trade in any SLR or medium format camera and receive $5,000 instant credit towards the purchase of a new Leica S type 006 camera (priced at $21,950.00). This new program will start on April 1 and will end on June 30, 2014 (no, not an April fool's joke).

Leica Camera will most likely introduce a new S model at Photokina this year and my guess is that it will have a CMOS sensor similar to the M 240 and the latest models from Hasselblad and PhaseOne.

Via Leica Store Miami

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  • Martin 5

    Seems a bit foolish of LEICA to offer a discount off a millionaire’s camera. Surely $5000 is nothing to a millionaire? The LEICA Man would hardly get out of bed for $5000. Sorry LEICA, but you are going to have to do better than that if you want ordinary people to buy your products.

    • MJr

      Uh what? This is actually professional equipment. You might not be aware of this concept but professionals use it to earn a living .. There are way better toys than this for people to show off their wealth.

      • MJrIsASadBoy

        I hate people who say things like “are you aware of the concept”. Are you german? Or a non-german fool? Do you suk dix?

    • Neopulse

      Umm… if I can have a shot at buying the Leica S Type-006 at $5000 less with me trading in an old film MF (costs ~$1000) then I will be definitely doing it to get this.

    • Martin, I’m friends with many Leica users (who are also ‘ordinary’ people) and they’re the most humble and passionate photographers that I know. All of them use their cameras for serious professional work or are dedicated hobbyists. The “Leica man” would absolutely love a $5000 credit towards this system.

  • mr. lofonzo

    does this mean I can turn in a Nikon D40 for $5k off?

    • I believe so.

      • Jon

        I doubt it. It’s UP TO $5k off.
        A d40 will probably give you $200 off.
        Of course if you traded in a Hasselblad H you might be able to get $5k.

        • waterengineer

          So under that concept, go to Ebay buy a say, H2 for $X walk it you your local Leica dealer and you are still to the good.

          IMHO smart move by Leica to get new users. As with any system once a person buys in to the glass, then they are hooked for a long time.

          I live very close to the West Palm Beach dealer and have fondled a S2, what would that be two years ago, and have lusted for one ever since. Hell of a platform. Fits in the hand just right.

          • The note says ” and receive a $5,000 instant credit” it doesn’t say up to $5,000. I think they will give you $5,000 for any camera. Basically Leica wants to discount the S model before introducing the new version but they also want to keep their brand reputation (Leica never have sales) – so this is a nice way to do it. Just my opinion.

          • Jon

            Yeah you’re right

            I got fooled by the headline “offers *up to* $5,000 credit” on your post

          • sorry, I updated the headline

          • M240Chrome

            It’s NOT up to $5,000 off. It is $5,000 off period. Take a Canon AE-1, they’ll take it and give you $5,000 credit.

          • Neopulse

            There’s a dealer in West Palm Beach? Thought there was only one in Miami and the other at Dale and Photo in Hollywood, FL. Cool to know, got relatives there.

          • The first Leica Store was opened in Palm Beach:
            Check them out and tell them that LeicaRumors sent you there 🙂

          • Neopulse

            Sweet, thanks for the link. My main interests are F-mount Zeiss lenses and Leica S lenses which is what they offer there.

          • Yes, they sell Zeiss glass as well. If you live in the area, you have to visit this place – they have a huge exhibition space and have many ongoing photography activities. You may see me there too sometimes 🙂

          • Neopulse

            Cool, didn’t know they did activities there. Although I go to Miami mainly when I travel since my folks live there, I also go to West Palm from to time.

  • Charlie

    Whew. Now I can afford it.

  • John-F

    There might be another reason behind this $5000 credit. According to the web site of TrueSense Imaging (the new name of the Kodak ISS division which developed the Leica S2 sensor), the KAF-37500 CCD sensor used in the Leica S Typ 006 is no longer available. Have a look:

    It is quite possible that Leica wants to move as many Leica S 006 as they can before introducing a new Leica S camera later this year at Photokina, possibly using a new medium-format CMOSIS designed sensor, as it has been rumored for some time now.

    BTW, the Kodak-designed KAF-18500 CCD sensor (used in both the Leica M-E and Leica Monochrom) is also absent from the list … Should we expect a new monochrome version of the M 240 at Photokina ?

  • Neopulse

    I really don’t want them to switch to CMOS. That’s just my opinion.

  • Khookhoo

    So can I buy 4 DSLR’s and do an approximate straight trade? LOL If only…

  • Dr Croubie

    I wonder what I’d get as a trade-in on my Kiev 60?

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