Leica M Monochrom added to Leica à la carte camera personalisation service


I already reported about the Leica Monochrom camera being aded as a part of the Leica à la carte program a few days ago. Here is the official word from Leica:

Made to measure: Leica M Monochrom à la carte

Leica à la carte programme extended with the addition of the Leica M Monochrom, with silver chrome finish available for the first time 

Leica Camera has today announced that its successful Leica M à la carte camera personalisation programme has been expanded with the addition of the Leica M Monochrom, bringing the entire portfolio of bespoke options to this special digital rangefinder model.

The Leica M Monochrom, which incorporates a unique black and white sensor, can now be ordered with a multitude of tailored features, including a choice of classic black chrome or black paint body. Furthermore, for the first time and exclusively via the à la carte programme, customers can also select the camera body in a stunning silver chrome finish.

Among the custom options are a top plate with – or without – the iconic Leica ‘red dot’ logo on the front, and an extensive collection of leather trims, from classic black to subtle shades to rich, eye-catching colours such as khaki, red or deep blue.

For the ultimate personal touch, the Leica M Monochrom à la carte can be delivered with fine engraving on the top surface and rear of the top plate. Meticulously hand-crafted in Germany, each camera can be transformed into a personal ‘object of desire’ – a unique and unmistakeable example of precision and quality – with the application of its owner’s signature, custom text or special markings.

An array of high quality camera carrying straps completes the Leica M à la carte portfolio, in colours and materials to match those chosen for the camera’s leather trim.

Allowing the simulation of all possible variations, and selection of the final combination chosen by the customer, an online configurator is available now on the Leica website at leica-camera.com. Orders for the personalised Leica M Monochrom à la carte camera can be placed via official Leica Stores and Boutiques, where customers are able to view a variety of samples, illustrating the full range of options offered by the programme.

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