Leica creates new destination for photography in the heart of Mayfair

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Doors now open to new store, showcasing the premium manufacturer’s photography and sport optics range and beyond

Leica UK has today announced the transformation of its Mayfair flagship store in historic Bruton Place. 

The state-of-the-art retail space enables photography enthusiasts of all levels to discover the entire Leica range, from professionals looking for a point of difference, to those wishing to explore their creativity with the Leica Q, or simply looking for Leica’s fun new instant camera. Avid travellers and escapists visiting the store will also find a century’s worth of expertise in Leica’s extensive sport optics portfolio, including binoculars and rangefinders.

Furthermore, the extended retail space provides the opportunity for customers to view Leica’s comprehensive collection of product and brand accessories, making ideal gifts for Christmas.

Vijay Sebastian, manager, Leica Store Mayfair, commented, “We are excited to have made our retail destination even more special for our customers. As well as accommodating our growing portfolio, this unique space ensures that visitors can experience the brand – and our full range of iconic products – in a beautiful, engaging environment, with plenty of room to test products thoroughly, and, at the same time, receive advice from our expert team. Leica stores are communal places where photographers and Leica owners with similar interests can share their experience and knowledge. We look forward to welcoming the first visitors to our store.”

The redesigned layout creates a fully interactive experience for customers, where they can enjoy hands-on demonstrations, discuss photography techniques and meet like-minded Leica photographers.

Visitors will continue to find the friendly and experienced Leica Customer Care team at hand to provide technical assistance.

An expanded Leica Café will take over the store’s previous location in the New Year, incorporating an intimate photographer’s gallery. It will continue to be a destination for photographers, as well as those simply seeking a great cup of coffee.

With major exhibitions to be held at the Leica Studio, combined with the successful Leica Akademie, Leica UK aims to create a unique brand experience and thriving photography hub in the heart of London.

Jason Heward, managing director, Leica UK, added, “The transformation of Leica Mayfair is testimony to the incredible momentum in our brand. Leica has been around a long time, and after more than a hundred years, we still resonate with photographers in a special way. Our stores are creative places, somewhere to stay for hours, or make a quick visit. Leica is a community and this is the perfect place to be part of it.”

Leica Store Mayfair is located at 27 Bruton Place, London W1J 6NQ. Bruton Place is a discreet location based in the heart of Mayfair between Berkeley Square and Old Bond Street.

Leica Store Mayfair opening times, including extended hours over the Christmas period, can be found at www.leica-storemayfair.co.uk

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