Leica collaboration with Zegna




New Leica collaboration with Zegna:

Art for Earth

#UseTheExisting, for Zegna, is an all-encompassing mindset that starts from fabric and extends to clothing and beyond. Ermenegildo Zegna XXX is the vanguard laboratory where, under the artistic direction of Alessandro Sartori, this plurality of actions coalesces into one multifaceted, ever-evolving whole. This season, even the show’s scenography uses the existing: an immersive installation, hosted in a former Milanese foundry, has been devised in collaboration with multi- media American artist Anne Patterson and made of thousands of ribbons derived from leftover Zegna fabrics. It consists of a massive suspended cube - a play of colour, matter and light - that looks solid but is actually transparent. Giving the material an immaterial quality, it invites viewers to engage and interact, not only with the eyes.

In this geometric forest of ribbons, the Ermenegildo Zegna XXX Winter 2020 collection materializes. A redefinition of tailoring captures the spirit of the season, as the Zegna sartorial know-how is explored in new, hybrid directions. The silhouette is neat and layered; the sum of the parts and garments is accentuated; ergonomic details such as flaps and patch pockets add a utilitarian slant. Three-button suits with slightly boxy, one-breast-and-a-half jackets and tapered trousers are worn under puffy blousons; zip-up overshirts with low collar lines replace traditional shirting. The tailored waistcoat makes a comeback, as a passe-partout, with or without the suit. A process of constant morphing defines evolved shapes: wraparound, belted blazers; voluminous coats with deep back pleats; coat/parka fusions; shirts that double as short-sleeved blousons.

Fabrics get more and more experimental, further expanding the #UseTheExisting approach in weaves and mixes of natural with synthetic fibres. Patterns such as moirè, macro check and digitalized landscapes are rendered in print, jacquard and devorè techniques - alone, or mixed - playing with layers and scales. Even plain fabrics like recycled cashmere flannel or Achillfarm, the suiting wool made entirely from the remnants of suit-making, are highly innovative. Calf leather is laser-patterned, hand-cut and printed, or distresses and tumbled. A special series of hand-woven, intensely tactile textiles has been developed with the San Patrignano community.

Accessories are pragmatic: bold-soled, polished boots and derbies, oversized bum-bags, soft bags. The newest brand icon INSTA-PACK, a functional crossbody bag inspired by photographers’ attitude, features sartorial details and a Zegna vintage logo from 1980 created by the graphic designer Bob Noorda.

The collaboration with Leica, the legendary German high-end manufacturer of cameras and sport optics products, translates into a desirable array of camera bags, holders and straps that is part of a broader dialogue between the two brands and that will further evolve into photographic projects aimed at portraying modern masculinity through women’s eye.

The metamorphic play of textures and shapes is captured by the muted palette of neutral tones of plaster, sand stone, cloudy sky, brown quartz and dark loden highlighted by touches of rose gold, copper, ember red and peacock blue and finished by matte black.

“At Zegna I have the privilege to experiment at every level, from the mix of fibres to the evolved tailoring shapes - says Alessandro Sartori - It is all about reshuffling or hybridizing categories, breaking boundaries in order to explore new territories: this is our new tailoring lexicon. One experimentation leads to the next, in one seamless dialogue, always keeping in mind that our art should always respect the earth. That’s our mission, as both humans and fashion-makers”.

The installation Art for Earth by Anne Patterson will be open to the public until January 31st 2020.

Photos credit: Daniel Beres

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