A new Leica C-Lux Kumamon edition camera was released in Japan to commemorate the 10th anniversary of the creation of Kumamon. I am sure many of you will ask who is Kumamon – here is the answer from Wikipedia:
Kumamon (くまモン) is a mascot created by the government of Kumamoto Prefecture, Japan. It was created in 2010 for a campaign created to draw tourists to the region after the Kyushu Shinkansen line opened. Kumamon subsequently became nationally popular, and in late 2011, was voted top in a nationwide survey of mascots, collectively known as yuru-chara, garnering over 280,000 votes. Following his success in the contest, Kumamoto earned ¥11.8 billion (US$120 million, GB£79 million, €93 million) in merchandising revenue for the first half of 2012, after having only earned ¥2.5 billion (US$26 million, GB£17 million, €20 million) throughout all of 2011. Kumamon enjoys tremendous popularity throughout the world.
There have been other Leica Kumamon edition cameras in the past:
Via DC.watch
