Leica news, before it happens

Press release:

Launch Generates Substantial Spike on Leica Web Site and Social Media Channels

NEW YORK, Sept. 29 /PRNewswire/ — Medialink Worldwide Incorporated
(www.medialink.com) and Evins Communications, Ltd. (www.evins.com) hosted a
press conference and live video webcast for Leica Camera AG on September 9,
2009, broadcasting the debut of the LEICA M9, LEICA X1 and LEICA S2 camera
models to a worldwide audience. The press conference, led by Leica Camera AG
Chief Executive Officer Mr. Rudi Spiller and Director of Product Management
Mr. Stefan Daniel, featured a special guest appearance by Seal, the Grammy
award-winning international recording artist and Leica devotee. The press
conference was webcast in real time in both a standard webcast stream and an
additional high-bandwidth stream that fed special “viewing parties” watching
the webcast on the new Leica high resolution projector in 15 locations
worldwide. The production also included simultaneous integration of multiple
video elements displayed to both the room and the webcast from a single
source.

Immediately following the announcement, the Leica Web site received an
impressive 222% increase in daily visitation. The dealer locator function on
the site registered a 158% increase in page visits in a single day, signaling
immediate consumer demand. Additionally, in the ensuing days after the 9.9.09
press conference, Leica’s Facebook group increased by 50% and the brand’s
followers on Twitter grew by 40%. To support the webcast, Medialink produced
and edited a high-resolution archived video, which was uploaded to Vimeo.com,
among many other social media sites, allowing brand enthusiasts around the
world to witness the event conducted in New York City.

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