No joke: new Leica C Hello Kitty and Playboy anniversary edition camera

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The popular French fashion brand Colette is currently selling a special limited edition Leica C compact camera dedicated to Hello Kitty's 40th and Playboy's 60th anniversaries. Only 10 units will be produced. The price is 920 EUR (or $1,263) which is almost double the price of a "regular" Leica C ($699). Additional images:

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