A quick update on the “Leica – The Hunt” video that caused the Chinese government to ban the word “Leica” from social media – here is the official statement from the FNazca/Saatchi & Saatchi ad agency that created the short film:
“F/Nazca Saatchi & Saatchi has worked for the representative of Leica in Brazil since 2012, developing content for several different media platforms for the client over this time. The agency has created pieces that made history in advertising and became communication cases, such as the commercial “100”, created and produced to celebrate the 100 years of the brand, a work acclaimed around the world and awarded with the Grand Prix at the 2015 Cannes Festival.
The commercial “The Hunt”, launched in Brazil this week, is another among these works that we have developed together with this client and for which we have immense pride and are sure to have delivered a remarkable piece.
F/Nazca, a 25 years agency completed exactly this week, would never harm its huge reputation by creating, producing and airing a work without the proper approval of its client.
Regarding the pronouncement by Leica Europe, since our relationship with the brand is restricted to the Brazilian market, we are unable to comment.”
Here is the video in question:
https://www.youtube.com/watch?v=lPnnHCeRH3w
Via Adweek (thanks broxibear)
