Another update on the “Leica – The Hunt” video that caused the Chinese government to ban the word “Leica” from social media – here is the official statement from Leica’s spokesman Dirk Große-Leeg (see the official statement from the ad agency here):
“The video was not commissioned, financed or approved by any company in the Leica Group. We expressly regret any confusion and will take further legal steps to prevent unauthorized use of our brand.”
Via Reuters