Not an April Fools’ Day joke: Leica price increase coming to the US on April 1, 2021

By LR admin | Published: March 15, 2021

This is not an April Fools’ Day joke – Reddotforum reports that a new Leica price increase is coming to the US on April 1, 2021. Here are the details:

M-System Cameras

Product Code	Item	Current Price	New Price	Change
20002	Leica M10-R, black chrome finish	$8,295	$8,995	$700
20003	Leica M10-R, silver chrome finish	$8,295	$8,995	$700
20061	Leica M10 Monochrom Leitz Wetzlar Limited	$8,295	$8,995	$700
20050	Leica M10 Monochrom	$8,295	$8,995	$700
10301	Leica MP 0.72 silver chrome finish	$5,295	$5,395	$100
10302	Leica MP 0.72 black paint finish	$5,295	$5,395	$100
10370	Leica M-A (Typ 127), black chrome finish	$5,195	$5,295	$100
10371	Leica M-A (Typ 127), silver chrome finish	$5,195	$5,295	$100

M-System Lenses

Product Code	Item	Current Price	New Price	Change
11626	Leica Wide-Angle-Tri-Elmar-M 16-18-21mm f/4.0 ASPH	$6,195	$6,295	$100
11642	Leica Wide-Angle-Tri-Elmar-M 16-18-21mm f/4.0 ASPH with Universal Wide Angle Finder	$6,995	$7,095	$100
11647	Leica Summilux-M 21mm f/1.4 ASPH	$8,595	$8,795	$200
11145	Leica Super-Elmar-M 21mm f/3.4 ASPH	$3,295	$3,395	$100
11668	Leica Summilux-M 28mm f/1.4 ASPH, Black Anodized	$7,295	$7,495	$200
11704	Leica Summicron-M 28mm f/2 ASPH Edition ‘Safari’	$4,895	$5,095	$200
11672	Leica Summicron-M 28mm f/2 ASPH, black	$4,895	$4,995	$100
11707	Leica Summicron-M 28mm f/2 ASPH, black (Made in Portugal)	$4,395	$4,595	$200
11677	Leica Elmarit-M 28mm f/2.8 ASPH, black	$2,595	$2,695	$100
11711	Leica Elmarit-M 28mm f/2.8 ASPH, black (Made in Portugal)	$2,295	$2,395	$100
11695	Leica Summaron-M 28mm f/5.6, Silver Chrome	$2,895	$2,995	$100
11712	Leica Summaron-M 28mm f/5.6, Silver Chrome (Made in Portugal)	$2,595	$2,795	$200
11663	Leica Summilux-M 35mm f/1.4 ASPH FLE	$5,895	$5,995	$100
11675	Leica Summilux-M 35mm f/1.4 ASPH, Silver Anodized Finish	$6,095	$6,195	$100
11699	Leica APO-Summicron-M 35mm f/2 ASPH	$8,195	$8,195	No change
11673	Leica Summicron-M 35mm f/2 ASPH, black	$3,695	$3,795	$100
11708	Leica Summicron-M 35mm f/2 ASPH, black (Made in Portugal)	$3,295	$3,395	$100
11674	Leica Summicron-M 35mm f/2 ASPH, silver	$3,895	$3,995	$100
11709	Leica Summicron-M 35mm f/2 ASPH, silver (Made in Portugal)	$3,495	$3,595	$100
11602	Leica Noctilux-M 50mm f/0.95 ASPH	$12,495	$12,795	$300
11667	Leica Noctilux-M 50mm f/0.95 ASPH, Silver Anodized Finish	$12,795	$12,995	$200
11686	Leica Noctilux-M 50mm f/1.2 ASPH, black anodized	$7,695	$7,895	$200
11891	Leica Summilux-M 50mm f/1.4 ASPH – Black	$4,395	$4,495	$100
11716	Leica Summilux-M 50mm f/1.4 ASPH – Black (Made in Portugal)	$3,995	$4,195	$200
11892	Leica Summilux-M 50mm f/1.4 ASPH – Silver	$4,695	$4,795	$100
11717	Leica Summilux-M 50mm f/1.4 ASPH – Silver (Made in Portugal)	$4,195	$4,395	$200
11688	Leica Summilux-M 50mm f/1.4 ASPH – Black Chrome Finish	$5,095	$5,195	$100
11715	Leica Summilux-M 50mm f/1.4 ASPH – Black Chrome Finish (Made in Portugal)	$4,595	$4,895	$300
11141	Leica APO-Summicron-M 50mm f/2.0 ASPH	$8,795	$8,995	$200
11142	Leica APO-Summicron-M 50mm f/2.0 ASPH, silver anodized finish	$9,195	$9,295	$100
11826	Leica Summicron-M 50mm f/2.0	$2,695	$2,795	$100
11719	Leica Summicron-M 50mm f/2.0 (Made in Portugal)	$2,395	$2,595	$200
11676	Leica Noctilux-M 75mm f/1.25 ASPH	$14,095	$14,295	$200
11701	Leica APO-Summicron-M 75mm f/2 ASPH, silver anodized	$4,395	$4,595	$200
11637	Leica APO-Summicron-M 75mm f/2.0 ASPH	$4,395	$4,495	$100
11697	Leica Thambar-M 90mm f/2.2	$7,195	$7,195	No change
11678	Leica Summilux-M 90mm f/1.5 ASPH	$12,995	$13,695	$700
11884	Leica APO-Summicron-M 90mm f/2.0 ASPH	$5,095	$5,195	$100
11670	Leica Macro-Elmar-M 90mm f/4	$3,895	$3,995	$100
11889	Leica APO-Telyt-M 135mm f/3.4	$4,395	$4,495	$100

SL-System Cameras

Product Code	Item	Current Price	New Price	Change
10854	Leica SL2	$5,995	$6,595	$600
10880	Leica SL2-S	$4,895	$4,995	$100

SL-System Lenses

Product Code	Item	Current Price	New Price	Change
11177	Leica Super-Vario-Elmar-SL 16-35mm f/3.5-4.5 ASPH	$6,095	$6,295	$200
11176	Leica Vario-Elmarit-SL 24-90mm f/2.8-4.0 ASPH	$5,495	$5,595	$100
11175	Leica APO-Vario-Elmarit-SL 90-280mm f/2.8-4	$7,095	$7,295	$200
11183	Leica APO-Summicron-SL 28mm f/2 ASPH	$5,195	$5,195	No change
11184	Leica APO-Summicron-SL 35mm f/2 ASPH	$5,095	$5,195	$100
11185	Leica APO-Summicron-SL 50mm f/2 ASPH	$4,995	$5,095	$100
11178	Leica APO-Summicron-SL 75mm f/2 ASPH	$5,295	$5,395	$100
11179	Leica APO-Summicron-SL 90mm f/2 ASPH	$5,695	$5,795	$100
11180	Leica Summilux-SL 50mm f/1.4 ASPH	$5,895	$5,995	$100

Q-System Cameras

Product Code	Item	Current Price	New Price	Change
19050	Leica Q2, black anodized	$4,995	$5,495	$500
19055	Leica Q2 Monochrom	$5,995	$6,195	$200
19058	Leica Q2 Daniel Craig x Greg Williams	$6,995	$6,995	No change

S-System Camera

Product Code	Item	Current Price	New Price	Change
10832	Leica S3	$18,995	$19,995	$1,000

S-System Lenses

Product Code	Item	Current Price	New Price	Change
11054	Leica Super Elmar-S 24mm f/3.5 ASPH	$9,895	$10,095	$200
11073	Leica Elmarit-S 30mm f/2.8 ASPH	$8,095	$8,295	$200
11074	Leica Elmarit-S 30mm f/2.8 ASPH CS	$9,595	$9,795	$200
11064	Leica Summarit-S 35mm f/2.5 ASPH	$7,695	$7,895	$200
11050	Leica Summarit-S 35mm f/2.5 ASPH CS	$9,295	$9,495	$200
11077	Leica Elmarit-S 45mm f/2.8 ASPH	$7,395	$7,595	$200
11078	Leica Elmarit-S 45mm f/2.8 ASPH CS	$8,795	$8,995	$200
11055	Leica Summarit-S 70mm f/2.5 ASPH	$4,895	$4,995	$100
11051	Leica Summarit-S 70mm f/2.5 ASPH CS	$6,395	$6,495	$100
11056	Leica Summicron-S 100mm f/2 ASPH	$8,795	$8,995	$200
11070	Leica APO-Macro-Summarit-S 120mm f/2.5	$7,695	$7,895	$200
11052	Leica APO-Macro-Summarit-S 120mm f/2.5	$9,295	$9,495	$200
11071	Leica APO-Tele-Elmar-S 180mm f/3.5	$7,695	$7,895	$200
11053	Leica APO-Tele-Elmar-S 180mm f/3.5 CS	$9,295	$9,495	$200
16032	Leica ELPRO-S 180mm Close Focus Adapter	$1,395	$1,430	$35
11058	Leica Vario-Elmar-S 30-90mm f/3.5-5.6 ASPH	$11,995	$12,495	$500
11079	Leica TS-APO-Elmar-S 120mm f/5.6 ASPH	$7,695	$7,695	No Change

CL/TL-System Cameras

Product Code	Item	Current Price	New Price	Change
19300	Leica CL, silver anodized finish	$3,095	$3,195	$100
19301	Leica CL, black anodized finish	$3,095	$3,195	$100
19330	Leica CL Starter Bundle, Black with Elmarit-TL 18mm	$2,995	$3,095	$100
19340	Leica CL Starter Bundle, Silver with Elmarit-TL 18mm	$2,995	$3,095	$100
19341	Leica CL Vario Bundle, Black with Vario-Elmar-TL 18-56mm	$3,650	$3,795	$145
19342	Leica CL Vario Bundle, Silver with Vario-Elmar-TL 18-56mm	$3,650	$3,795	$145
19334	Leica CL ‘Edition Paul Smith’	$3,395	$3,395	No change
18188	Leica TL2, silver anodized finish	$2,495	$2,595	$100
18187	Leica TL2, black anodized finish	$2,495	$2,495	No change

CL/TL-System Lenses

Product Code	Item	Current Price	New Price	Change
11082	Leica Super-Vario-Elmar-TL 11-23mm f/3.5-4.5 ASPH	$2,095	$2,195	$100
11080	Leica Vario-Elmar-TL 18-56 f/3.5-5.6 ASPH	$1,895	$1,995	$100
11083	Leica APO-Vario-Elmar-TL 55-135mm f/3.5-4.5 ASPH	$2,095	$2,195	$100
11088	Leica Elmarit-TL 18mm f/2.8 ASPH, black anodized	$1,495	$1,595	$100
11089	Leica Elmarit-TL 18mm f/2.8 ASPH, silver anodized	$1,495	$1,595	$100
11081	Leica Summicron-TL 23mm f/2 ASPH	$2,095	$2,195	$100
11084	Leica Summilux-TL 35mm f/1.4 ASPH, black anodized	$2,795	$2,895	$100
11085	Leica Summilux-TL 35mm f/1.4 ASPH, silver anodized	$2,795	$2,895	$100
11086	Leica APO-Macro-Elmarit-TL 60mm f/2.8 ASPH, black anodized	$3,295	$3,395	$100
11087	Leica APO-Macro-Elmarit-TL 60mm f/2.8 ASPH, silver anodized	$3,295	$3,395	$100

Compact Cameras

Product Code	Item	Current Price	New Price	Change
19116	Leica D-Lux 7	$1,195	$1,295	$100
19141	Leica D-Lux 7, black	$1,195	$1,295	$100
19121	Leica V-Lux 5	$1,395	$1,495	$100
19126	Leica C-Lux, Light Gold	$1,195	$1,195	No change
19130	Leica C-Lux, Midnight Blue	$1,195	$1,195	No change

Press release:

At Leica Camera, we are dedicated to preserving our unparalleled tradition of optical excellence, craftsmanship and the integrity of our product portfolio. We hold ourselves accountable to high standards with our products and to being transparent with our loyal customers as well.

Over the past year, the relationship between the US Dollar and Euro has suffered and we have absorbed these costs. However, as this continues, we need to adjust our pricing in order to ensure pricing integrity across all Leica subsidiaries and to continue delivering the highest quality of products.The new prices will vary by product, but overall will generally reflect on average a 2% – 5% increase. Additional details include:

All price increases will be effective on April 1, 2021 with the exception of the Leica M-Noctilux 50mm f/1.2 Black 11686, which will increase effective immediately on March 15, 2021.

Items recently introduced, including the APO-Summicron-M 35 f/2.0 ASPH, Leica D-Lux 7 Street Kit, Q2 Daniel Craig x Greg Williams, and the APO Summicron-SL 28mm f/2.0 ASPH will not increase in price.

We are dedicated to creating products as exceptional as the photographers behind them and we thank you for being a loyal customer and member of our Leica Family.

Update: a similar price increase is coming also in Russia.

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