Xiaomi and Leica Camera present their first jointly developed products

The Xiaomi 12S Series “co-engineered with Leica” was officially launched in China today. In particular, the camera of the flagship model, the Xiaomi 12S Ultra, sets a new standard in the area of smartphone photography.

Wetzlar, 4 July 2022. In May of this year, Xiaomi, one of the world’s leading smartphone companies, and Leica Camera AG publicly announced their strategic partnership in the mobile imaging segment. Now, the first products jointly developed by the two companies, the Xiaomi 12S series ‘co-engineered with Leica’, have been presented to the Chinese market.

For more than 100 years, Leica has stood for photographic excellence, best picture quality and the fine art of German precision engineering. ‘For almost a decade now, we have been successfully incorporating our know-how into camera systems in the smartphone segment, thereby repeatedly demonstrating our expertise and activities in future-oriented technology fields such as image processing, image quality tuning and computational imaging. Today, we and Xiaomi have come together to present the beginning of a new era in the world of smartphone photography. In particular the jointly developed flagship model, the Xiaomi 12S Ultra, illustrates the innovative power of both companies, and will delight our customers with a camera module that offers them exceptional imaging quality, the classic Leica image look and unlimited creative freedom’, explains Matthias Harsch, CEO of Leica Camera AG.

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