Leica news, before it happens

The new Leica VARIO-ELMARIT-SL 24–70mm f/2.8 ASPH lens for L-mount will be announced soon – here is what to expect:

• The Leica VARIO-ELMARIT-SL 24-70mm f/2.8 ASPH lens will be a part of a new “economy line” from Leica (not sure for the exact name of the new product line)
• The official announcement should be in May
• The VARIO-ELMARIT-SL 24–70mm f/2.8 ASPH lens will be offered together with the Leica SL2s camera as a set.
• The lens will be priced just slightly higher than the Panasonic Lumix S PRO 24-70mm f/2.8 lens for L-mount (still under €3,000/$3,000?)
• The lens will not have an all-metal body like other Leica SL lenses
• The optics of the lens are rumored to be based on the Sigma 24-70mm f/2.8 DG DN Art lens, on the outside, the lens will look more like the Panasonic Lumix S PRO 24-70mm f/2.8 lens for L-mount

Some Leica stores are already using new press photos with the upcoming Leica VARIO-ELMARIT-SL 24–70mm f/2.8 ASPH lens – the size is really compact as previously reported and you can clearly see the 24-70mm label on the front:

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