Another press release from Leica:
Alex Majoli presents the everyday life of a gondolier in Venice through images of unmatched brilliance
Solms, Germany (June 23, 2011) – Leica Camera AG announces the debut of a multimedia essay shot by Magnum Photographer Alex Majoli. The inspirational project stems from Leica’s recent partnership with Magnum Photos and features Majoli’s account of a young gondolier in Venice. The multimedia essay is presented in conjunction with the launch of the M9-P that took place in Paris on June 21. Vital, authentic and brimming with the essence of real life – it is a narrative captured with the Leica M9-P, a new version of the world’s smallest, full-frame digital system camera that specifically meets the needs of professional photographers.