LEICA CAMERA AG FURTHER EXPANDS ITS PRESENCE IN THE GROWTH MARKET GREATER CHINA
In the course of its global growth and expansion strategy, Leica Camera AG has opened a new chapter of the story in Greater China. 1925 saw the first delivery of a Leica camera to Beijing and the long-established German company has maintained a successful presence in China with a marketing and distribution partner for its world-renowned cameras and sport optics products since the late twenties.
With the establishment of the regional subsidiary Leica Camera Greater China and the opening of the first Leica Store in Shanghai, the company is now expanding its activities in the strategically important Chinese market and is strengthening its presence in the entire Asian region.
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