LEICA M MONOCHROM: THE FUTURE OF BLACK-AND-WHITE PHOTOGRAPHY

Solms Germany (May 10, 2012) – Leica Camera AG presents the Leica M Monochrom, the world’s first digital camera exclusively for full-frame, 35 mm black-and-white photography. Featuring a sensor designed specifically for this purpose, the new addition to the Leica portfolio enables photographers to capture images in outstanding black-and-white quality, setting entirely new standards. The latest camera in the flagship Leica M-System, the Leica M Monochrom continues the successful story of the Leica rangefinder system, which has written numerous chapters in the history of innovative photography.

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LEICA APO-SUMMICRON-M 50 MM F/2 ASPH: THE NEW MILESTONE IN LENS CONSTRUCTION

Solms, Germany (May 10, 2012) – Leica Camera AG presents a new milestone in the history of lens construction: the Leica APO-Summicron-M 50 mm f/2 ASPH. With the goal of creating a lens that fully achieves the opportunities offered by high-resolution camera systems, Leica engineers have successfully redefined the limits of what is technically possible. The result is an extremely high-performance lens that sets entirely new standards and currently stands as an exceptional talent amongst the standard lenses of the Leica M portfolio.

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LEICA X2: THE NEXT GENERATION OF THE LEICA COMPACT DIGITAL CAMERA

Solms, Germany (May 10, 2012) – Leica Camera AG presents the X2, a new addition to the X-line of compact digital cameras. Handmade at Leica’s headquarters in Germany, the Leica X2 features a new APS-C-format professional CMOS image sensor with over 16.5 megapixels (effective 16.2 MP). In combination with the high-performance Leica Elmarit 24 mm f/2.8 ASPH. lens, a classic focal length for photojournalism, this sensor ensures maximum image quality and sparkling brilliance. With its refined styling and high-performance technical features, the Leica X2 offers unsurpassed performance in a compact package.

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NEW LEICA LIMITED EDITIONS: LEICA M9-P “EDITION HERMÈS” / LEICA M9-P “EDITION HERMÈS – SÉRIE LIMITÉE JEAN-LOUIS DUMAS”

Solms, Germany (May 10, 2012) – Leica Camera AG presents a new limited edition: the Leica M9-P “Edition Hermès”. Following the highly successful Leica MP “Edition Hermès” (2003) and the Leica M7 “Edition Hermès” (2009), this camera is the third in a line of premium special editions of the Leica M-System to be created in collaboration with the renowned Parisian house. The Leica M9-P “Edition Hermès” is being offered in a strictly limited edition. The exclusive numbers, unique product design and premium finishing with numerous extras make this a truly special edition in every respect.

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LEICA V-LUX 40: COMPACT CAMERA WITH AN EXTENSIVE RANGE OF FEATURES

Solms, Germany (May 10, 2012) – Leica Camera AG presents the V-Lux 40, a new addition to Leica’s digital compact camera portfolio. Incorporating numerous new features in comparison with its predecessor, the Leica V-Lux 30, this latest model offers greater performance of its 15.3-megapixel (effective 14.1 MP), 1/2.33″ CMOS sensor and a Leica DC Vario-Elmar 4.3–86 mm f/3.3–6.4 ASPH. lens with a zoom range now extended to 20×. As a result of the broadened range of focal lengths, now equivalent to 24 to 480 mm in 35-mm format, the Leica V-Lux 40 is a much more versatile camera. In addition, the LCD touch screen ensures the fast and simple handling of the camera. Its compact design, comprehensive functions and additional features, such as an integrated GPS module or video recording in full HD quality, make the V-Lux 40 the ideal companion for capturing lasting memories whether traveling the world or enjoying time with family at home.

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LEICA CAMERA AG EXPANDS THE LEICA S PROFESSIONAL CAMERA SYSTEM

Solms, Germany (May 10, 2012) – Leica Camera AG presents a new accessory for the Leica S professional camera system: the Leica S-Adapter H. This adapter allows the portfolio of Hasselblad H-system lenses to be mounted onto a Leica S2 camera body with all lens functions, such as autofocus, central shutter control and automatic diaphragm, retained. The smart electronics of the adapter facilitate the complete integration of the lenses into the Leica S-System.

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LEICA S-SYSTEM EXPANDED BY FIVE S-LENSES WITH CENTRAL SHUTTER

Solms, Germany (May 10, 2012) – Leica Camera AG is expanding the product range for the Leica S professional camera system with five new central shutter lenses, available from October 2012. The new models are the Leica Elmarit-S 30 mm f/2.8 ASPH. and Leica Summarit-S 35 mm f/2.5 ASPH. wide-angle lenses, the Leica Summarit-S 70 mm f/2.5 ASPH. standard lens, the Leica APO-Macro-Summarit-S 120 mm f/2.5 tele-macro lens and the Leica APO-Tele-Elmar-S 180 mm f/3.5 telephoto lens, all of which will also be available in a CS version with a central shutter. Designed and constructed exclusively by Leica, the central shutter available for all S lenses is not only especially compact and efficient, but also has a guaranteed service life of at least 100,000 shutter cycles, making it extremely reliable.

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