Leica Camera and Rankin host private viewing of works in ‘S Mag: The Rankin Issue’
10 December 2012
Leica Camera, the international manufacturer of photographic and optical products, and Rankin, the British fashion photographer, hosted a private viewing of images from the Leica ‘S Mag: The Rankin Issue’ at the Annroy Gallery in London, an exclusive invitation-only event which was attended by over 400 guests.
Using only the Leica S-System camera, Rankin, whose career has spanned over two decades, collaborated with nine individual hair stylists, to create a series of striking images and a collection of diverse fashion stories which are communicated across the latest 200-page edition of S Magazine. The project not only represents the fulfilment of a long-standing ambition of Rankin and allowed each of the subjects to direct their own shoot, but also marks the first time that the publication of Leica Fotografie International, which is designed to showcase the inspiration and creative talents of photographers, has been focused solely on one individual.
