The Russian website Ria News reports that the new Zenit M camera could be/is a limited edition with only 500 pieces produced:
“However, this is not a limited edition with new features, but cameras in limited design, exclusive packaging with an individual number.” Circulation of this camera is extremely limited. “Only 500 pieces of Zenitar 1.0 / 35 cameras and lenses available for purchase in Russia and Europe” the source said.
This would make so much more sense. The Ria News article goes even further:
