Leica news, before it happens

In a recent interview with Leica executives l-camera-forum asked about the previously rumored Leica mirrorless system camera:

Question: An EVIL system camera has been announced some time ago. Can we still expect one?

Stefan Daniel: We do not speculate. We’re not happy about the interview which started that rumour. We feel that it rather misrepresented what was said. However, we know that there is a gap between the X2 and the M, both in terms of pricing and features. We do not comment on possible future products.

Alfred Schopf: What was asked was whether Leica was going to make cameras with Live View. We’ve given the answer with the LEICA X2 and the LEICA M

To refresh your memory, here is a rundown on how the Leica mirrorless system camera rumor started:

June 22, 2012: in an interview with BJP and AP, Leica’s CEO Alfred Schopf confirmed that Leica will be announcing a new compact mirrorless system camera (EVIL) at Photokina 2012:

Speaking to BJP and other representatives of the UK press at a Paris-event, Leica’s chairman Dr. Andreas Kaufmann and CEO Alfred Schopf have confirmed that the German company is developing a new compact camera system. [BJP]

But, Leica says that the camera will differ from what other manufacturers, such as Panasonic, Olympus, Samsung and Sony, are doing in the EVIL market.[BJP]

Both executives declined to provide more details about the new system, but hinted that the electronic viewfinder used will depend on the sensor selected. [BJP]

“It’s more than an idea, you will see something at the next Photokina. The new system will use an “APS-C sized sensor at least”.  [Alfred Schopf]

Leica bosses have revealed plans to announce a compact system camera at Photokina 2012 in a bid to compete with the likes of Panasonic, Olympus, Sony and Samsung. [AP]

Details are scant, but the camera will feature an imaging sensor at least as large as an APS-size, said Leica CEO Alfred Schopf who sees a market for a Leica camera aimed at the consumer market. [AP]

We are looking into that… it’s more than an idea… You will see something at the next Photokina.  [Alfred Schopf]

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