Leica creates new destination for photography in the heart of Mayfair

leica-store-mayfair_3 leica-store-mayfair_2 leica-store-mayfair_1
Doors now open to new store, showcasing the premium manufacturer’s photography and sport optics range and beyond

Leica UK has today announced the transformation of its Mayfair flagship store in historic Bruton Place. 

The state-of-the-art retail space enables photography enthusiasts of all levels to discover the entire Leica range, from professionals looking for a point of difference, to those wishing to explore their creativity with the Leica Q, or simply looking for Leica’s fun new instant camera. Avid travellers and escapists visiting the store will also find a century’s worth of expertise in Leica’s extensive sport optics portfolio, including binoculars and rangefinders.

Read More »

Posted in Leica Press Releases| Tagged , | Leave a Comment

Leica M10: what we know so far from the leaked pictures

leica-m10-camera-explained
leica-m10-camera-explained-2
Some guesses/speculation/explanations on the leaked Leica M10 camera pictures:

  • The white spot on the top plate is probably just a sticker
  • The top plate dial is most likely the rumored ISO dial
  • The M10 will still have LED framelines
  • The movie button is gone (but will the M10 still have video?)
  • The viewfinder appears to be bigger, but this could be because of the angle the picture was taken
  • The frame selector is back
  • Raised M mount to accommodate the rumored thinner body
  • The “Type No” reference on the bottom plate is not the typical Leica “Typ” reference – it seems that Leica has abandon the “Typ” reference.
  • The M10 will probably use the same M 240 battery (7.4V)
  • Some info on the filing dates from the FCC report: the tests were ordered on February 4th, 2016, the test cameras arrived at the testing facility on July 22nd, 2016, tests started on July 7th, 2016 and concluded on September 7th, 2016. The FCC filing started on August 16th, 2016. My guess is that Leica is waiting to sell their existing M 240 inventory and then they will announce the new M10.
  • The white spot on top is just a sticker just like this one – it means that the camera belongs to Leica:

leica-barcode-sticker-belongs-to-leica
If you have any other interesting observations, please post them in the comments section.

Next are few mockups/comparisons from readers that show the bigger viewfinder of the Leica M10 camera:

Read More »

Posted in Leica M10| Tagged | 68 Comments

This is the new Leica M10 camera

leica-m10-camera
leica-m10-camera-leaked
There is an FCC filing (FCC ID N5A3656) for the new Leica M10 camera and as you can see from the pictures above, there will be an ISO dial on the top plate as I previously reported. On the second image you can also spot the “3656” camera model that was registered at the Indonesian Communications Agency a few months ago.

Via Nokishita

Posted in Leica M, Leica M10| Tagged , | 119 Comments

Leica Q Titanium camera now in stock

leica-q-titanium-gray-full-frame-camera
The new Leica Q Titanium camera is now in stock at:

Posted in Leica Q| Tagged | 5 Comments

Recap on the upcoming Leica M camera (Leica M10?)

leica-m9-vs-leica-m-type-240-size-comparison
leica-m9-vs-leica-m-type-240-size-comparison-top-view
The new Leica M camera was initially supposed to be announced during the Photokina show in September but it was postponed. The second rumored announcement is/was for November 22nd-23rd but it seems that this date could be pushed back as well. Some tips suggested that the official announcement will not happen before February 2017.

So much on the announcement date, next is a recap of all the rumored specs of the next Leica M:

Read More »

Posted in Leica M, Leica M10| Tagged , | 74 Comments

Leica S (Typ 007) firmware update 4.1.0.0 released

leica-s-typ-007-camera
The new firmware update 4.1.0.0 for the Leica S (Typ 007) medium format camera is now available for download in the owner’s area.

Posted in Leica S| Tagged | Leave a Comment

Leica TL camera now available for pre-order

leica-tl-mirrorless-camera-3
The new Leica TL camera and accessories are now listed for pre-order at our sponsors:

Posted in Leica TL| Tagged | 19 Comments