Leica Camera posted on their blog today an interesting interview with the company’s CEO Alfred Schopf where he explained how the new Ninety Nine Years Leica book came to life:
Where did the idea of celebrating 99 years of Leica Camera instead of the traditional 100 years come from?
A: Leica seems to have more than a close connection with the number 9. On 09/09/09 there were 9 products shown and released to the public, which was a significant milestone in the development of Leica on the path towards success. Especially with the introduction of the Leica M9, one of the products introduced on this date and another nod to the number 9.